WRONG for HAY is a collaboration between Danish design brand HAY and London-based designer Sebastian Wrong. The collection, which debuted at London Design Festival in 2013, includes items ranging from lighting to furniture and textiles. Based in London, WRONG for HAY draws upon the city’s creative energy, eclecticism, and established and emerging talent to explore new working relationships, new products, and new markets. WRONG for HAY collaborates with highly skilled international designers who use new materials and modern technology to create products with enhanced value and a clean, timeless quality.